How to leverage Skipta’s marketing solutions to reach HCPs and drive script lift
If you’re looking to strengthen your HCP marketing strategy, you’re in the right place. More than 1 million verified HCPs are connecting and collaborating within Skipta’s 50+ online medical communities. Here, we’ll walk you through six steps to reach the right prescribers with the right message at the right time—using Skipta’s cutting-edge suite of marketing solutions.
With more than 50 specialty medical communities to choose from—including Cardiologist Connect, Urology Nation, and Clinical Oncology Forum—your ads will be front and center for the HCPs who matter most. Plus, by leveraging our comprehensive data lake to further segment your audience and refine your messaging, you’ll know you’re getting in front of the right audience, at the right time, with the right message.
Your ads appear in trusted medical communities, surrounded by relevant news, discussions, and updates for HCPs.
HCPs connect and collaborate in a trusted clinical community. They share insights and discuss conditions with peers. Our communities encourage open, professional dialogue.
Showcase your brand content on a dedicated Skipta page. Reach HCPs across 50+ medical communities. Engage specialists in cardiology, oncology, neurology, and more.
“I like using Neurologist Connect as a social media platform to share knowledge with clinicians and stay to up to date. It’s helpful to have journal articles curated based on my specialty and subspecialty.”
The mini-quizzes are also a fun way to reinforce knowledge of conditions that I don’t treat regularly.
Dr. Huma Sheikh, MD
Neurologist, Headache Specialist
“Moving from a large academic hospital setting to a smaller community practice reduced the constant access to colleagues in multiple specialties with whom to exchange ideas and case scenarios.”
Skipta’s secure platform dedicated to providers allows these professional interchanges to get questions answered without having to page or call someone. I’ve been a Cardiologist Connect member for a few years and it’s been a great experience.
Dr. Lynn Cronin, MD
Cardiologist, Holland, MI
“I enjoy the discussions on MedOptic Connect. It’s a great platform on which ophthalmologists can share their experience on diagnosis, treatment, and management of various conditions.”
There are also recent peer-reviewed journal articles on the site to help us stay up to date and promote discussion among eye care providers. The question-and-answer section is a friendly environment to discuss emerging ophthalmologic treatments.
Dr. Michael Klufas, MD
Ophthalmologist, Vitreoretinal Specialist
“My experience with using Skipta’s Doctor Unite platform has been excellent. The website has research studies on various topics which keeps me up to date with my medical knowledge.”
They also frequently send out relevant study invitations that are interesting and allows discussion with my peers.
Dr. Amy Gonzales, MD
Family Practice, Largo, FL
In this case study, discover how an oncology brand partnered with Skipta to leverage the real‑world data foundation of NorstellaLinQ, enabling precise identification of the specialty pharmacists who influence access and treatment decisions.
Learn how integrating real-world data into your omnichannel strategy can not only broaden your target audience beyond the traditional prescriber list, but also time your outreach for moments of maximum impact.
Learn how your brand team can engage and educate verified, key HCPs in Skipta’s online medical communities to solidify a strong post-launch strategy.
We offer complete, targeted solutions for pharma and healthcare marketers.
Contact us about marketing opportunities for your brand’s target HCP audience.
Connect with our team of experts to discover how we help boost your engagement with the right HCPs at the right moment.
